跨境电商重磅:亚马逊的新规和小红旗

总而言之,亚马逊要维护本身平台的信誉度,根绝一切可能产生虚假评价的行为!1.不能运用第三方机构(比方fb小组测评,各大测评网站测评等)发出带折扣或者免费的产品给reviewer来换取评价;只要经过亚马逊VINE VOICE项目组的人来做折扣码或者送测,是合规的。

经过其别人或者其他组织,即便在评论里声明了I received this product at a discount or free for review purposes曾经不被允许了!2.此政策立即生效!假如你继续用以前的办法免费或者折扣来换取评价,你的账号会被关;3.你能够继续对客户发折扣或者一些促销,只需不是为了换取评价,都是能够的;4.不许提供任何效劳或者福利来换取评论。

第一点中提到的所谓亚马逊VINE VOICE项目组,是一个约请制的GROUP(VINE REVIEWER GROUP),亚马逊关于诚信度高的买家采取约请入驻来做测评。

这个团队他们普通逼格比拟高、优先做直营产品的送测。

做VE的小同伴应该不难了解。

其实到这里,很多人早都炸锅了。

许多老外都说,卧槽那老子新产品还怎样推?但也有很多亚马逊老司机说,大家都对着抢,对着改价钱,对着玩科技,对着刷单等等,那请问,还做毛亚马逊,恶心循环的结果就是大家都没钱赚了,所以这是好事!其实反过来想,亚马逊的这套政策也是逼着一切卖家做出质量,而不是渣滓产品玩科技的节拍。

我们也希望一切卖家能端正心态,理性对待这个政策。

能从玩科技套路道路走回本商。

音讯二:在花熊妹接到此音讯去查看的同时又发现了另外一个让很多卖家方了的亚马逊小红旗,此次收到关于亚马逊多账号彻查小红旗的卖家有很多,据理解有两种不同版本:版本1:Dear Seller,Our records indicate that you may own multiple seller accounts. Amazon’s policies strictly prohibit operating or maintaining multiple accounts. Exceptions are granted on a case-by-case basis based on each seller’s circumstances. If you currently have multiple seller accounts, have operated or maintained more than one seller account in the past, or if any members of your household (besides yourself) have operated or maintained a seller account, please reply to this email with the following information:• The email address(es) associated with each account you own• The email address(es) associated with each account owned by members of your household other than yourself• The reason(s) why you need each accountFailure to disclosure your accounts may result in a loss of selling privileges.If you own only one account, have never owned more than one account in the past, and no one else in your household has or has had an account, please disregard this notice.Best regards,Seller Performance版本2:Dear Seller,Amazon’s policies prohibit a seller from operating or maintaining multiple accounts; however, we understand that in certain circumstances, sellers may need to own multiple accounts.We would like to ask you a few questions:• Do you have multiple Amazon selling accounts?

• Have you opened or operated more than one seller account in the past?

• In addition to your seller account, do any other members of your household also have a seller account?

In order to protect your account, please reply to this email with the following information:• The email address(es) associated with each account you own• The email address(es) associated with each account owned by members of your household other than yourself• The reason(s) why you need each accountIf you own just one account, have never owned more than one account in the past, and no one else in your household has or has had an account, please disregard this notice.Best regards,Seller Performance我们都晓得亚马逊多账号操作有个很敏感的问题就是容易形成关联,所以此音讯一出,花熊妹看到一个卖家群就吵炸了:事后,花熊妹也经过卖家朋友理解了下状况,的确有很大一局部人都收到了小红旗或者邮件通知。

同时微博上也惹起了一阵热议:看着这个多账号彻查的信息,不由想起业内很多人说过的莆田系手法。

而亚马逊不断特有的跟卖功用其实就是为了防止平台上呈现产品同质化现象,便当买家选择。

所以多账号操作同类产品去占领排名搜索页面或者Buybox等相似淘宝运营的手法是跟亚马逊平台规则南辕北辙的。

近期,亚马逊不时的调整规则、不时的出台新规,而我们大多数卖家都在疲于应对,总是想“上有政策下有对策”。

写到此处,我不由想起刚在前面说到的一句话,希望我们从玩科技套路道路走回本商。

我们真的应该反过来想一下,亚马逊为什么会推出这些新规呢?自身亚马逊不断以高质量出名,平台上的卖家也是卖高质量产品的居多,但是近几年高质量卖家被低质量科技卖家打压到抬不起头。

时间久了,整个平台也就不要玩了。

如此一想,亚马逊的限制刷单、制止第三方测评等都是为了给客户一个好的购物环境而已。

对大家而言,可能目前会带来一些伤害,但久远看来也是一种利好。

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